Services
WordPress & Custom Solutions
Supercharge your WordPress, extend WooCommerce, or build the custom system your business actually needs.
One technical partner for WordPress, custom plugins, API integrations, backend systems, and rollout.
200+
Projects delivered across WordPress, commerce, integrations, internal tools, and custom platforms.
20+
Years building practical web systems that survive real content, sales, and operational workflows.
21+
Different ERP, commerce, and operational systems connected through WordPress, middleware, and APIs.
WordPress Upgrade & Performance
We improve existing WordPress sites that have become slow, fragile, hard to edit, or overrun by plugins. The goal is a cleaner, faster, safer platform your team can actually use.
- Performance audits, Core Web Vitals, and hosting review
- Theme cleanup, plugin rationalization, and safer updates
- Editor workflows, reusable blocks, and admin usability
- Security, maintenance, monitoring, and practical fixes
WooCommerce & Commerce Operations
We extend WooCommerce when standard store behavior is not enough: stock logic, pricing, checkout, supplier feeds, ERP handoff, fulfilment, and order operations.
- WooCommerce custom flows, checkout logic, and order handling
- Stock sync, supplier feeds, pricing, and product data
- Exact Online, Lightspeed, payment, and shipping integrations
- Operational controls for real commerce teams
Custom WordPress Plugins
When off-the-shelf plugins create workarounds, conflicts, or missing logic, we build focused WordPress plugins that do exactly what the business needs.
- Custom post types, blocks, admin screens, and workflows
- Plugin replacement when the current stack is too fragile
- Business rules, permissions, imports, exports, and automation
- Maintainable code that fits your WordPress setup
API Integrations, ERP & Stock Sync
We connect WordPress, WooCommerce, and custom platforms to ERP, CRM, stock, billing, supplier, messaging, and internal systems through reliable APIs and middleware.
- WordPress, WooCommerce, Exact Online, and supplier integrations
- Stock sync, inventory normalization, and middleware
- Webhooks, queues, scheduled jobs, retries, and logs
- Monitoring, supportability, and operational troubleshooting
Portals & Internal Tools
We build the private tools around the website: customer portals, dashboards, admin systems, reporting, approvals, and operational workflows that do not belong in a generic plugin.
- Customer portals, partner areas, dashboards, and admin tools
- Roles, permissions, approvals, reporting, and exports
- Operational interfaces connected to real business data
- Built for daily use, not just front-of-site presentation
Full Custom Solutions
When WordPress is no longer the right place for the logic, we build separate custom systems, APIs, backends, and applications that still connect cleanly to the website.
- Laravel, Node.js, React, Vue.js, APIs, and databases
- Custom portals, SaaS products, middleware, and backoffice tools
- Cloud infrastructure, queues, jobs, logs, and deployment support
- A clean boundary between WordPress and business-critical logic
Approach comparison
Optimize WordPress vs extend it vs build custom
Not every WordPress problem needs a rebuild. The right route depends on whether the issue is performance, missing workflow logic, or business-critical complexity.
Optimize WordPress
Theme, plugins, hosting
Slow sites, messy plugin stacks, editing friction, technical debt
Extend WordPress
Custom plugins / WooCommerce
Custom workflows, WooCommerce logic, admin screens, imports, exports
Build Custom
Laravel / Node.js / React
Portals, SaaS, middleware, high-volume flows, complex permissions
Web-B2B works across all three. We keep WordPress where it is useful, extend it where it makes sense, and move complex business logic into custom systems when that is the cleaner long-term route.
Frequently asked
Common questions about WordPress, scope, and custom builds
When should a WordPress site become a custom solution?
Keep WordPress when it is the right content and commerce layer. Add custom plugins, middleware, portals, or a separate backend when performance, integrations, permissions, workflow logic, or operational volume no longer fit neatly inside standard themes and plugins.
Can Web-B2B improve an existing WordPress or WooCommerce site?
Yes. Most work starts from an existing site: performance review, plugin cleanup, theme fixes, WooCommerce flow improvements, custom plugin development, API integrations, admin workflow improvements, and a cleaner technical roadmap.
Which systems can WordPress or WooCommerce be integrated with?
Web-B2B has shipped integrations against 21+ ERP, commerce, and operational systems. Core specialties include Exact Online, Lightspeed Retail and eCom, OpenCart, WooCommerce, supplier feeds, stock sync, billing flows, and AWS messaging infrastructure.
What does a typical project kickoff look like?
Most engagements start with a practical WordPress and workflow review: current build, plugin stack, hosting, performance, admin pain, integrations, manual work, and the first upgrade that would make a real operational difference.
Does Web-B2B only work in WordPress?
No. WordPress is often the starting point, but Web-B2B also builds custom backends, portals, APIs, middleware, dashboards, and operational tools with PHP, Laravel, Node.js, TypeScript, React, Vue.js, MySQL, Redis, Docker, AWS, Azure, and DigitalOcean.
Start with the current site
Get a WordPress Quick-Scan
Send the URL, the plugin stack if you know it, and what is slow, manual, fragile, or missing. We will point out the practical upgrade path.
WordPress Audit
Theme, plugins, hosting, speed, UX, and admin workflow.
Custom Path
Know what to optimize, extend, replace, or build separately.
Practical Scope
A first milestone with the least waste and the most business impact.